The long tail : why the future of business is selling less of more / Chris Anderson.

Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.

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Bibliographic Details
Main Author: Anderson, Chris, 1961-
Format: Book
Published: New York : Hyperion, ©2006.
Edition:1st ed.
Series:Professional Development Collection.

Books - Level 2

Holdings details from Books - Level 2
Call Number: HF5415.127 .A54 2006
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