Business-to-business market research / Martin P. Block, Tamara S. Block.
The Business-to-Business Research Landscape -- Managing Business-to-Business Market Research -- Secondary Sources of Information -- Marketing Databases -- Analytical Tools -- Designing Survey Research -- Fielding Survey Research -- Qualitative Research Methods -- Focus Group Interviews -- Conjoint A...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
Texere,
2005.
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| Edition: | Second edition. |
| Subjects: |
Main Collection
| Call Number: |
HF5415.1263 .B565 2005 |
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| Status: | Available Request this item |