The ultimate question : driving good profits and true growth / Fred Reichheld.
Based on extensive research, 'The Ultimate Question' shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Harvard Business School Press,
[2006]
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| Summary: | Based on extensive research, 'The Ultimate Question' shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. |
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| Physical Description: | xi, 211 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references (pages 197-198) and index. |
| ISBN: | 1591397839 9781591397830 |