Selling the dream : why advertising is good business / John Hood.
"The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best....
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. :
Praeger Publishers,
2005.
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| Subjects: |
Main Collection
| Call Number: |
HF5821 .H637 2005 |
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| Status: | Available Request this item |