Selling sickness : how the world's biggest pharmaceutical companies are turning us all into patients /

Selling sickness : how the world's biggest pharmaceutical companies are turning us all into patients / Ray Moynihan and Alan Cassels.

"Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream, he said, to make drugs for healthy people - so that Merck could "sel...

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Bibliographic Details
Main Author: Moynihan, Ray.
Other Authors: Cassels, Alan, 1963-
Format: Book
Language:English
Published: New York, NY : Nation Books, [2005]
Subjects:
Pharmaceutical industry.
Drugs > Marketing.
Advertising > Drugs.
Table of Contents:
  • Prologue: selling sickness
  • Selling to everyone : high cholesterol
  • Doughnuts for the doctors : depression
  • Working with celebrities : menopause
  • Partnering with patients : attention deficit disorder
  • Making risks into medical conditions : high blood pressure
  • Advertising disease : premenstrual dysphoric disorder
  • Shaping public perceptions : social anxiety disorder
  • Testing the markets : osteoporosis
  • Taming the watchdogs : irritable bowel syndrome
  • Subverting the selling : female sexual dysfunction
  • Epilogue : What can we do?

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