Buzzmarketing : get people to talk about your stuff / Mark Hughes.
Presents case stories of companies that successfully used "buzz marketing" practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Portfolio,
[2005]
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| Subjects: |
Main Collection
| Call Number: |
HF5827.95 .H84 2005 |
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| Status: | Available Request this item |