Business, not politics : the making of the gay market / Katherine Sender.
"Over the past decade, a variety of national corporations, including Subaru, Tanqueray, Abercrombie & Fitch, and American Express, have pitched their products at a new consumer niche: the gay market. In this hard-hitting book that refutes conventional wisdom, Katherine Sender argues that ma...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Columbia University Press,
[2004]
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| Series: | Between men--between women.
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| Subjects: |
Main Collection
| Call Number: |
HC110.C6 S46 2004 |
|---|---|
| Status: | Available Request this item |