Cutting edge advertising : how to create the world's best print for brands in the 21st century / Jim Aitchison.

"Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and a...

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Bibliographic Details
Main Author: Aitchison, Jim.
Format: Book
Language:English
Published: Singapore ; New York : Pearson Prentice Hall, 2004.
Edition:2nd ed.
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Main Collection

Holdings details from Main Collection
Call Number: HF5823 .A57 2004
Status: Available  Request this item