Cutting edge advertising : how to create the world's best print for brands in the 21st century / Jim Aitchison.
"Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and a...
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Singapore ; New York :
Pearson Prentice Hall,
2004.
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Edition: | 2nd ed. |
Subjects: |
Main Collection
Call Number: |
HF5823 .A57 2004 |
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Status: | Available Request this item |