Setting the agenda : the mass media and public opinion / Maxwell McCombs.

"Across the world, the mass media strongly influences what the pictures of public affairs 'in our heads' are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setti...

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Bibliographic Details
Main Author: McCombs, Maxwell E.
Format: Book
Language:English
Published: Cambridge, UK : Malden, MA : Polity ; Blackwell Pub., 2004.
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Call Number: HM1206 .M33 2004
Status: Available Request this item