The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.
"The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. This collection represe...
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to one user at a time. |
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum,
2004.
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| Series: | Advertising and consumer psychology.
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| Subjects: |
Internet
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| Call Number: |
HF5827.9 .P78 2004eb |
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