Advertising to children on TV : content, impact, and regulation / Barrie Gunter, Caroline Oates, and Mark Blades.
"Children's responses to advertising on TV and other media have been widely researched over the years, but no book devoted to the subject has appeared since 1990. These three authors have taken up the task by presenting a discussion of all the issues that surround regulating and protecting...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum,
[2005]
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| Subjects: |
Main Collection
| Call Number: |
HQ784.T4 G858 2004 |
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| Status: | Available Request this item |