Simply better : winning and keeping customers by delivering what matters most / Patrick Barwise, Sean Meehan.
"Simply Better is a back-to-basics manifesto for today's businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery, and quality products, that any company can provid...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Harvard Business School Press,
[2004]
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| Subjects: |
Main Collection
| Call Number: |
HF5415.335 .B37 2004 |
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| Status: | Available Request this item |