Barwise, P., & Meehan, S. (2004). Simply better: Winning and keeping customers by delivering what matters most. Boston: Harvard Business School Press.
Chicago Style CitationBarwise, Patrick., and Seán Meehan. Simply Better: Winning and Keeping Customers By Delivering What Matters Most. Boston: Harvard Business School Press, 2004.
MLA CitationBarwise, Patrick., and Seán Meehan. Simply Better: Winning and Keeping Customers By Delivering What Matters Most. Boston: Harvard Business School Press, 2004.
Warning: These citations may not always be 100% accurate.