Simply better : winning and keeping customers by delivering what matters most / Patrick Barwise, Sean Meehan.

"Simply Better is a back-to-basics manifesto for today's businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery, and quality products, that any company can provid...

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Bibliographic Details
Main Author: Barwise, Patrick.
Other Authors: Meehan, Sean.
Format: Book
Published: Boston : Harvard Business School Press, ©2004.

Books - Level 2

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Call Number: HF5415.335 .B37 2004
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