Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace.

"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." "Questionnaire De...

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Bibliographic Details
Main Author: Brace, Ian, 1949-
Format: Book
Published: London ; Sterling, VA : Kogan Page, 2004.
Series:Market research in practice series.

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Call Number: HF5415.3 .B683 2004
Status: Available  Request this item