Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.
"In this book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, an...
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Free Press,
[2004]
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| Subjects: |
Main Collection
| Call Number: |
HD69.B7 .A2154 2004 |
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| Status: | Available Request this item |