Creating the customer-driven library : building on the bookstore model / Jeannette Woodward.
Building libraries on the bookstore model.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
American Library Association,
2005.
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| Subjects: |
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| 100 | 1 | |a Woodward, Jeannette A. |0 n 96087736 | |
| 245 | 1 | 0 | |a Creating the customer-driven library : |b building on the bookstore model / |c Jeannette Woodward. |
| 264 | 1 | |a Chicago : |b American Library Association, |c 2005. | |
| 300 | |a xviii, 234 pages : |b illustrations ; |c 23 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 340 | |p illustration |2 rdaill | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Why bookstores are so appealing -- Comparing libraries and bookstores -- Focusing on the bottom line -- Valuing customer service -- Identifying customer needs -- When the system crashes: using technology to enhance not defeat the library -- One library, one goal: establishing clear priorities -- What's all this about ambience? -- The art of display -- Finding their way: the importance of signage -- Marketing our wares -- Creating promotional materials -- Serving the library's e-patrons -- Generating publicity for the library -- Food and drink in the library -- Finding the time and the money. | |
| 520 | |a Building libraries on the bookstore model. | ||
| 520 | |a How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission -- to broaden library use and increase relevance while serving community needs -- libraries can improve customer service, looks, and functionality in ways that enhance its community mission. -- Publisher description. | ||
| 650 | 0 | |a Public services (Libraries) |0 sh 85076635 | |
| 650 | 0 | |a Libraries |x Space utilization |x Social aspects. |0 sh 85076527 | |
| 650 | 0 | |a Libraries |x Marketing. |0 sh2009129693 | |
| 650 | 0 | |a Libraries |x Public relations. |0 sh 85108776 | |
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