Creating the customer-driven library : building on the bookstore model / Jeannette Woodward.
Building libraries on the bookstore model.
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| Format: | Book |
| Language: | English |
| Published: |
Chicago :
American Library Association,
2005.
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| Subjects: |
| Summary: | Building libraries on the bookstore model. How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission -- to broaden library use and increase relevance while serving community needs -- libraries can improve customer service, looks, and functionality in ways that enhance its community mission. -- Publisher description. |
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| Physical Description: | xviii, 234 pages : illustrations ; 23 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0838908888 9780838908884 9790838908883 |