Provocateur : images of women and minorities in advertising / Anthony J. Cortese.

"This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell...

Full description

Saved in:
Bibliographic Details
Main Author: Cortese, Anthony Joseph Paul.
Format: Book
Language:English
Published: Lanham, Md. : Rowman & Littlefield Publishers, [2004]
Edition:Second edition.
Subjects:
Table of Contents:
  • Representations, multiculturalism, and mass media
  • Visual attraction, body display, and advertising
  • Constructed bodies, deconstructing ads: sexism in advertising
  • Symbolic racism in advertising
  • Ethnic advertising
  • Speed and fragmentation: toward postmodern consciousness.