Provocateur : images of women and minorities in advertising / Anthony J. Cortese.

"This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell...

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Bibliographic Details
Main Author: Cortese, Anthony Joseph Paul.
Format: Book
Language:English
Published: Lanham, Md. : Rowman & Littlefield Publishers, [2004]
Edition:Second edition.
Subjects:
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245 1 0 |a Provocateur :  |b images of women and minorities in advertising /  |c Anthony J. Cortese. 
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250 |a Second edition. 
264 1 |a Lanham, Md. :  |b Rowman & Littlefield Publishers,  |c [2004] 
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300 |a xvii, 181 pages :  |b illustrations ;  |c 26 cm 
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504 |a Includes bibliographical references (pages 163-171) and index. 
505 0 |a Representations, multiculturalism, and mass media -- Visual attraction, body display, and advertising -- Constructed bodies, deconstructing ads: sexism in advertising -- Symbolic racism in advertising -- Ethnic advertising -- Speed and fragmentation: toward postmodern consciousness. 
520 |a "This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell."--Publisher's description. 
583 1 |a Self-Renewing  |c 2017  |5 UoY 
650 0 |a Advertising  |x Social aspects.  |0 sh 85001172  
650 0 |a Minorities in advertising.  |0 sh 93009132  
650 0 |a Women in advertising.  |0 sh 85147550  
776 0 8 |i Online version:  |a Cortese, Anthony Joseph Paul.  |t Provocateur.  |b 2nd ed.  |d Lanham, Md. : Rowman & Littlefield Publishers, ©2004  |w (OCoLC)656722354 
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