What matters most : how a small group of pioneers is teaching social responsibility to big business, and why big business is listening / Jeffrey Hollender, Stephen Fenichell.
Explains how to accomplish sustainable business growth through environmentally and socially "friendly" practices, arguing that principles based on the idea of social responsibility can provide a viable business strategy.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Basic Books,
[2004]
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| Subjects: |
Main Collection
| Call Number: |
HD60 .H65 2004 |
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| Status: | Available Request this item |