Marketing and public relations practices in college libraries / compiled by Anita Rothwell Lindsay.
Publisher's description: Faced with the need to prove the value of their library to institution decision makers, librarians are becoming increasingly aware of the value of marketing and public relations to accomplish these goals. A marketing campaign can also be useful in competing for diminish...
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| Format: | Book |
| Language: | English |
| Published: |
Chicago :
College Library Information Packet Committee, Association of College and Research Libraries,
2004.
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| Series: | CLIP notes ;
#34. |
| Subjects: |
Table of Contents:
- Introduction
- CLIP note survey results
- Selected bibliography
- CLIP note survey
- Marketing and public relations documents
- Annual report
- Exhibits and events plans
- Fundraising proposal
- Marketing campaign
- Marketing plans
- Mission statements
- Position descriptions
- Promotion plans
- Public relations plan
- Strategic plans.