APA Citation

Surmanek, J. (2004). Advertising media A to Z: The definitive resource for media planning, buying, and research. New York: McGraw-Hill.

Chicago Style Citation

Surmanek, Jim. Advertising Media A to Z: The Definitive Resource for Media Planning, Buying, and Research. New York: McGraw-Hill, 2004.

MLA Citation

Surmanek, Jim. Advertising Media A to Z: The Definitive Resource for Media Planning, Buying, and Research. New York: McGraw-Hill, 2004.

Warning: These citations may not always be 100% accurate.