Strategic marketing in library and information science / Irene Owens, editor.
"With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can b...
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| Format: | Book |
| Language: | English |
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Binghamton, NY :
Haworth Information Press,
[2002]
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Table of Contents:
- Marketing in library and information science : a selected review of related literature / Irene Owens
- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero
- The importance of marketing in the library and information science curriculum / Glynn Harmon
- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer
- A marketing approach to recruiting librarians / Ronald D. Pollock
- Strategic marketing of electronic resources / Dennis Dillon
- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln
- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill
- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne
- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill
- Marketing in public libraries / Loriene Roy.