Strategic marketing in library and information science / Irene Owens, editor.
"With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can b...
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Binghamton, NY :
Haworth Information Press,
[2002]
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| Subjects: |
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| 050 | 4 | |a Z678 .S765 2002 | |
| 245 | 0 | 0 | |a Strategic marketing in library and information science / |c Irene Owens, editor. |
| 264 | 1 | |a Binghamton, NY : |b Haworth Information Press, |c [2002] | |
| 264 | 4 | |c ©2002 | |
| 300 | |a 254 pages : |b illustrations ; |c 23 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
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| 500 | |a "Co-published simultaneously as The acquisitions librarian, volume 14, number 28, 2002." | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Marketing in library and information science : a selected review of related literature / Irene Owens -- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero -- The importance of marketing in the library and information science curriculum / Glynn Harmon -- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer -- A marketing approach to recruiting librarians / Ronald D. Pollock -- Strategic marketing of electronic resources / Dennis Dillon -- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln -- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill -- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne -- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill -- Marketing in public libraries / Loriene Roy. | |
| 520 | 1 | |a "With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing - relationship marketing and social marketing in particular."--BOOK JACKET. | |
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| 650 | 0 | |a Information services |x Marketing. |0 sh2008123674 | |
| 700 | 1 | |a Owens, Irene. |0 n 97080378 | |
| 730 | 0 | |a Acquisitions librarian. |0 no 96051725 | |
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