Strategic marketing in library and information science / Irene Owens, editor.
"With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can b...
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Binghamton, NY :
Haworth Information Press,
[2002]
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| Summary: | "With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing - relationship marketing and social marketing in particular."--BOOK JACKET. |
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| Item Description: | "Co-published simultaneously as The acquisitions librarian, volume 14, number 28, 2002." |
| Physical Description: | 254 pages : illustrations ; 23 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0789021420 9780789021427 0789021439 9780789021434 |