What's the big idea? : creating and capitalizing on the best management thinking / Thomas H. Davenport, Laurence Prusak ; with H. James Wilson.
"Thomas H. Davenport and Laurence Prusak say that some managers have found ways to improve their odds of success in the risky but essential game of idea management. In What's the Big Idea?, they introduce a largely unsung class of managers they call "idea practitioners"--Individu...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press,
[2003]
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| Subjects: |
| Summary: | "Thomas H. Davenport and Laurence Prusak say that some managers have found ways to improve their odds of success in the risky but essential game of idea management. In What's the Big Idea?, they introduce a largely unsung class of managers they call "idea practitioners"--Individuals who do the real work of importing and implementing new ideas into businesses. While gurus reap most of the credit when big ideas take flight, Davenport and Prusak's research reveals that idea practitioners actually play the most important role: They turn the right ideas into action."--Jacket. |
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| Physical Description: | xi, 242 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references (pages 223-230) and index. |
| ISBN: | 1578519314 9781578519316 |