Libraries, mission & marketing : writing mission statements that work / Linda K. Wallace.

"Linda Wallace, and experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement. She compiles more than one hundred varied samples of on-target library mission statements organized by t...

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Bibliographic Details
Main Author: Wallace, Linda K.
Format: Book
Language:English
Published: Chicago : American Library Association, [2004]
Subjects:
Table of Contents:
  • Putting the mission in mission statement
  • Marketing, mission, and message
  • Writing a mission statement
  • Putting your statement to work
  • Mission statements.