Libraries, mission & marketing : writing mission statements that work / Linda K. Wallace.

"Linda Wallace, and experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement. She compiles more than one hundred varied samples of on-target library mission statements organized by t...

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Bibliographic Details
Main Author: Wallace, Linda K.
Format: Book
Language:English
Published: Chicago : American Library Association, [2004]
Subjects:
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100 1 |a Wallace, Linda K.  |0 n 90639480  
245 1 0 |a Libraries, mission & marketing :  |b writing mission statements that work /  |c Linda K. Wallace. 
246 3 1 |a Libraries, mission and marketing 
264 1 |a Chicago :  |b American Library Association,  |c [2004] 
264 4 |c ©2004 
300 |a vi, 82 pages ;  |c 23 cm 
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504 |a Includes bibliographical references (pages 77-78) and index. 
505 0 0 |t Putting the mission in mission statement --  |t Marketing, mission, and message --  |t Writing a mission statement --  |t Putting your statement to work --  |t Mission statements. 
520 1 |a "Linda Wallace, and experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement. She compiles more than one hundred varied samples of on-target library mission statements organized by type of library and further divided into sub-categories. Libraries, Mission, and Marketing identifies the criteria that make for successful mission statements."--Jacket. 
650 0 |a Libraries  |x Aims and objectives.  |0 sh 85076503  
650 0 |a Mission statements.  |0 sh 94000374  
650 0 |a Library planning.  |0 sh 85076712  
650 0 |a Libraries  |x Marketing.  |0 sh2009129693 
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