Libraries, mission & marketing : writing mission statements that work / Linda K. Wallace.

"Linda Wallace, and experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement. She compiles more than one hundred varied samples of on-target library mission statements organized by t...

Full description

Saved in:
Bibliographic Details
Main Author: Wallace, Linda K.
Format: Book
Language:English
Published: Chicago : American Library Association, [2004]
Subjects:
Description
Summary:"Linda Wallace, and experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement. She compiles more than one hundred varied samples of on-target library mission statements organized by type of library and further divided into sub-categories. Libraries, Mission, and Marketing identifies the criteria that make for successful mission statements."--Jacket.
Physical Description:vi, 82 pages ; 23 cm
Bibliography:Includes bibliographical references (pages 77-78) and index.
ISBN:0838908675
9780838908679