Scenario planning : the link between future and strategy / Mats Lindgren, Hans Bandhold.
"Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is c...
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Main Author: | Lindgren, Mats, 1959- |
---|---|
Other Authors: | Bandhold, Hans. |
Format: | Book |
Language: | English |
Published: |
New York :
Palgrave Macmillan,
2003.
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Subjects: |
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