Scenario planning : the link between future and strategy / Mats Lindgren, Hans Bandhold.

"Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is c...

Full description

Saved in:
Bibliographic Details
Main Author: Lindgren, Mats, 1959-
Other Authors: Bandhold, Hans.
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2003.
Subjects:
Description
Summary:"Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool."--Jacket.
Physical Description:xii, 180 pages : illustrations ; 24 cm
Bibliography:Includes bibliographical references (pages 173-177) and index.
ISBN:0333993179
9780333993170