Scenario planning : the link between future and strategy / Mats Lindgren, Hans Bandhold.
"Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is c...
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
New York :
Palgrave Macmillan,
2003.
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Summary: | "Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool."--Jacket. |
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Physical Description: | xii, 180 pages : illustrations ; 24 cm |
Bibliography: | Includes bibliographical references (pages 173-177) and index. |
ISBN: | 0333993179 9780333993170 |