Scenario planning : the link between future and strategy / Mats Lindgren, Hans Bandhold.

"Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is c...

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Bibliographic Details
Main Author: Lindgren, Mats, 1959-
Other Authors: Bandhold, Hans.
Format: Book
Published: New York : Palgrave Macmillan, 2003.

Books - Level 2

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Call Number: HD30.28 .L543 2003
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