Marketing concepts for libraries and information services / Eileen Elliott de Sáez.
"The most successful organizations in a fast changing world are those that are genuinely market-oriented. If librarian and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential elemen...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Facet Publishing,
2002.
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| Edition: | Second edition. |
| Subjects: |
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