Marketing concepts for libraries and information services / Eileen Elliott de Sáez.
"The most successful organizations in a fast changing world are those that are genuinely market-oriented. If librarian and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential elemen...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
Facet Publishing,
2002.
|
| Edition: | Second edition. |
| Subjects: |
Table of Contents:
- 1. What is marketing?
- 2. The corporate mission
- 3. Marketing strategies for librarians and information professionals
- 4. The marketing mix
- 5. Promotion and public relations
- 6. Market segmentation
- 7. Marketing in the digital age
- 8. Marketing research and market research
- 9. Corporate identity and corporate image
- 10. The marketing plan.