Marketing concepts for libraries and information services / Eileen Elliott de Sáez.

"The most successful organizations in a fast changing world are those that are genuinely market-oriented. If librarian and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential elemen...

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Bibliographic Details
Main Author: De Sáez, Eileen Elliott (Author)
Format: Book
Published: London : Facet Publishing, 2002.
Edition:Second edition.

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Call Number: Z716.3 .D42 2002
Status: Available  Request this item