The visible librarian : asserting your value with marketing and advocacy / Judith A. Siess.
Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, custom...
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| Format: | Book |
| Language: | English |
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Chicago :
American Library Association,
2003.
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Table of Contents:
- The primacy of customer service and other basics
- Doing the groundwork : marketing
- Publicity : the tangibles
- Public relations : the personal touch
- Advocacy : putting it all together.