The fall of advertising and the rise of PR / Al Ries and Laura Ries.
Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
HarperBusiness,
2002.
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| Subjects: |
Main Collection
| Call Number: |
HF5823 .R642 2002 |
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| Status: | Available Request this item |