Merchandising library materials to young adults /

Merchandising library materials to young adults / Mary Anne Nichols.

The first available book for young adult librarians who need to learn the marketing and merchandising techniques that will make library materials more attractive and accessible to teens.

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Bibliographic Details
Main Author:	Nichols, Mary Anne, 1967-
Format:	Book
Language:	English
Published:	Greenwood Village, Colo. : Libraries Unlimited, 2002.
Series:	Libraries Unlimited professional guides for young adult librarians.
Subjects:	Libraries and teenagers > United States. Young adults' libraries > United States. Libraries > United States > Special collections > Young adult literature. Teenagers > United States > Books and reading. Library exhibits > United States. Simmons University. > Library. > Gifts. Binderup.

Table of Contents:

Marketing-an introduction
Knowing the teen patron
The YA collection-giving them what they want
Merchandising your YA collection
The case for display shelving
Techniques of display
Fixtures for merchandising
Promoting the YA collection: other ideas
Library services to enhance your merchandising efforts
A running start! ideas to begin your merchandising efforts.