Merchandising library materials to young adults / Mary Anne Nichols.

The first available book for young adult librarians who need to learn the marketing and merchandising techniques that will make library materials more attractive and accessible to teens.

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Bibliographic Details
Main Author: Nichols, Mary Anne, 1967-
Format: Book
Language:English
Published: Greenwood Village, Colo. : Libraries Unlimited, 2002.
Series:Libraries Unlimited professional guides for young adult librarians.
Subjects:
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100 1 |a Nichols, Mary Anne,  |d 1967-  |0 n 97106302  
245 1 0 |a Merchandising library materials to young adults /  |c Mary Anne Nichols. 
264 1 |a Greenwood Village, Colo. :  |b Libraries Unlimited,  |c 2002. 
300 |a xi, 187 pages :  |b illustrations ;  |c 24 cm. 
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490 1 |a Libraries Unlimited professional guides for young adult librarians series 
504 |a Includes bibliographical references and index. 
505 0 |a Marketing-an introduction -- Knowing the teen patron -- The YA collection-giving them what they want -- Merchandising your YA collection -- The case for display shelving -- Techniques of display -- Fixtures for merchandising -- Promoting the YA collection: other ideas -- Library services to enhance your merchandising efforts -- A running start! ideas to begin your merchandising efforts. 
520 |a The first available book for young adult librarians who need to learn the marketing and merchandising techniques that will make library materials more attractive and accessible to teens. 
650 0 |a Libraries and teenagers  |z United States.  |0 sh2009129667 
650 0 |a Young adults' libraries  |z United States.  |0 sh 85076605  
650 0 |a Libraries  |z United States  |x Special collections  |x Young adult literature.  |0 sh 85076541  
650 0 |a Teenagers  |z United States  |x Books and reading.  |0 sh 87006832  
650 0 |a Library exhibits  |z United States.  |0 sh 85076687  
690 |a Simmons University.  |b Library.  |x Gifts. Binderup. 
776 0 8 |i Online version:  |a Nichols, Mary Anne, 1967-  |t Merchandising library materials to young adults.  |d Greenwood Village, Colo. : Libraries Unlimited, 2002  |w (OCoLC)606841177 
776 0 8 |i Online version:  |a Nichols, Mary Anne, 1967-  |t Merchandising library materials to young adults.  |d Greenwood Village, Colo. : Libraries Unlimited, 2002  |w (OCoLC)608590748 
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