Merchandising library materials to young adults / Mary Anne Nichols.

The first available book for young adult librarians who need to learn the marketing and merchandising techniques that will make library materials more attractive and accessible to teens.

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Bibliographic Details
Main Author: Nichols, Mary Anne, 1967-
Format: Book
Language:English
Published: Greenwood Village, Colo. : Libraries Unlimited, 2002.
Series:Libraries Unlimited professional guides for young adult librarians.
Subjects:
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100 1 |a Nichols, Mary Anne,  |d 1967- 
245 1 0 |a Merchandising library materials to young adults /  |c Mary Anne Nichols. 
260 |a Greenwood Village, Colo. :  |b Libraries Unlimited,  |c 2002. 
300 |a xi, 187 pages :  |b illustrations ;  |c 24 cm. 
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490 1 |a Libraries Unlimited professional guides for young adult librarians series 
504 |a Includes bibliographical references and index. 
505 0 |a Marketing-an introduction -- Knowing the teen patron -- The YA collection-giving them what they want -- Merchandising your YA collection -- The case for display shelving -- Techniques of display -- Fixtures for merchandising -- Promoting the YA collection: other ideas -- Library services to enhance your merchandising efforts -- A running start! ideas to begin your merchandising efforts. 
520 |a The first available book for young adult librarians who need to learn the marketing and merchandising techniques that will make library materials more attractive and accessible to teens. 
650 0 |a Libraries and teenagers  |z United States. 
650 0 |a Young adults' libraries  |z United States. 
650 0 |a Libraries  |z United States  |x Special collections  |x Young adult literature. 
650 0 |a Teenagers  |z United States  |v Books and reading. 
650 0 |a Library exhibits  |z United States. 
690 |a Simmons University.  |b Library.  |x Gifts. Binderup. 
776 0 8 |i Online version:  |a Nichols, Mary Anne, 1967-  |t Merchandising library materials to young adults.  |d Greenwood Village, Colo. : Libraries Unlimited, 2002  |w (OCoLC)606841177 
776 0 8 |i Online version:  |a Nichols, Mary Anne, 1967-  |t Merchandising library materials to young adults.  |d Greenwood Village, Colo. : Libraries Unlimited, 2002  |w (OCoLC)608590748 
830 0 |a Libraries Unlimited professional guides for young adult librarians. 
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