The $100 billion allowance : accessing the global teen market / Elissa Moses.

Publisher description: "A fascinating insight into the lives of global teens, with clever tips and very clear steps to help any marketer find the way through to the hearts and minds of today's youth population."--Roy Edmondson, Presence and Publicity Director, Levi Strauss & Co. &...

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Bibliographic Details
Main Author: Moses, Elissa.
Format: Book
Language:English
Published: New York : John Wiley, [2000]
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Call Number: HF5415.32 .M673 2000
Status: Available  Request this item