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|a HF5415.13 .P3245 2000
|
| 100 |
1 |
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|a Parmerlee, David.
|0 n 92039169
|
| 245 |
1 |
0 |
|a Developing successful marketing strategies /
|c David Parmerlee.
|
| 250 |
|
|
|a New edition.
|
| 264 |
|
1 |
|a Lincolnwood, Ill. :
|b NTC Business Books,
|c [2000]
|
| 264 |
|
4 |
|c ©2000
|
| 300 |
|
|
|a xvi, 198 pages ;
|c 28 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a AMA marketing toolbox
|
| 500 |
|
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|a At head of title: American Marketing Association.
|
| 505 |
0 |
|
|a Preparing your strategic marketing plan -- Identifying your needs, problems, and opportunities -- Formulating your mission statement -- Formulating your goals and objectives -- Formulating your marketing strategy -- control and corrective actions for marketing strategies -- Presenting the strategic marketing plan.
|
| 650 |
|
0 |
|a Marketing
|x Management
|x Data processing.
|0 sh 85081340
|
| 710 |
2 |
|
|a American Marketing Association.
|0 n 79073660
|
| 830 |
|
0 |
|a American Marketing Association marketing toolbox.
|0 n 93024640
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