McKenna, R. (2002). Total access: Giving customers what they want in an anytime, anywhere world. Boston, Mass.: Harvard Business School Press.
Chicago Style CitationMcKenna, Regis. Total Access: Giving Customers What They Want in an Anytime, Anywhere World. Boston, Mass.: Harvard Business School Press, 2002.
MLA CitationMcKenna, Regis. Total Access: Giving Customers What They Want in an Anytime, Anywhere World. Boston, Mass.: Harvard Business School Press, 2002.
Warning: These citations may not always be 100% accurate.