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|a Arens, William F.
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|a Contemporary advertising /
|c William F. Arens.
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| 250 |
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|a 8th ed.
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| 260 |
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|a Boston :
|b McGraw-Hill Irwin,
|c c2002.
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| 300 |
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|a 1 v. (various pagings) :
|b ill. (some col.) ;
|c 29 cm. +
|e 1 CD-ROM (4 3/4 in.).
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| 440 |
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|a The McGraw-Hill/Irwin series in marketing
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| 500 |
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|a Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
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| 504 |
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|a Includes bibliographical references and indexes.
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| 538 |
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|a System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
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