Contemporary advertising / William F. Arens.

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Bibliographic Details
Main Author: Arens, William F.
Format: Book
Language:English
Published: Boston : McGraw-Hill Irwin, c2002.
Edition:8th ed.
Series:The McGraw-Hill/Irwin series in marketing
Subjects:
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260 |a Boston :  |b McGraw-Hill Irwin,  |c c2002. 
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440 4 |a The McGraw-Hill/Irwin series in marketing 
500 |a Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. 
504 |a Includes bibliographical references and indexes. 
538 |a System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher. 
650 0 |a Advertising. 
740 0 2 |a Student CD-ROM for use with Contemporary advertising. 
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