Contemporary advertising / William F. Arens.

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Bibliographic Details
Main Author: Arens, William F.
Format: Book
Published: Boston : McGraw-Hill Irwin, c2002.
Edition:8th ed.
Series:The McGraw-Hill/Irwin series in marketing
Item Description:Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Physical Description:1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.).
Format:System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
Bibliography:Includes bibliographical references and indexes.
0072415444 (alk. paper)
0072451769 (CD-ROM)