APA Citation

Arens, W. F. (2002). Contemporary advertising (8th ed.). Boston: McGraw-Hill Irwin.

Chicago Style Citation

Arens, William F. Contemporary Advertising. 8th ed. Boston: McGraw-Hill Irwin, 2002.

MLA Citation

Arens, William F. Contemporary Advertising. 8th ed. Boston: McGraw-Hill Irwin, 2002.

Warning: These citations may not always be 100% accurate.