Contemporary advertising / William F. Arens.

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Bibliographic Details
Main Author: Arens, William F.
Format: Book
Language:English
Published: Boston : McGraw-Hill Irwin, c2002.
Edition:8th ed.
Series:The McGraw-Hill/Irwin series in marketing
Subjects:

Books - Level 2

Holdings details from Books - Level 2
Call Number: HF5821 .B62 2002
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