Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé.
Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Allworth Press,
[2001]
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| Subjects: |
Main Collection
| Call Number: |
HD69.B7 G62 2001 |
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| Status: | Available Request this item |