The great tween buying machine : marketing to today's tweens /

The great tween buying machine : marketing to today's tweens / David L. Siegel, Timothy J. Coffey, Gregory Livingston.

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Bibliographic Details
Main Author: Siegel, David L.
Other Authors: Coffey, Timothy J., Livingston, Gregory.
Format: Book
Language:English
Published: Ithaca, N.Y. : Paramount Marketing Pub., 2001.
Subjects:
Child consumers.
Market segmentation.
Simmons University. > Library. > Gifts. Roy.

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Call Number: HF5415.32 .S55 2001
Status: Available  Request this item

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